Skip to content

Fixle, Inc. Launches out of American Family Insurance

Revolutionizing Home Maintenance in the PropTech Industry

Published on

Feb 20, 2024

Written by




Breaking News: Fixle, Inc. Launches as an Independent Proptech Innovator

We're thrilled to announce a major milestone in Fixle's journey: Fixle, Inc has officially launched as an independent company, emerging from its incubation at American Family Insurance. Founded by industry veterans Dave Theus (co-founder of HOMEE) and Amanda Schulze, Fixle's launch reinforces our commitment to simplifying home maintenance and management for all.

Fixle's platform revolutionizes how customers use, maintain, repair, and manage their home systems and appliances. Our end-to-end solution provides a simple, secure, and connected experience, benefiting property managers, home inspectors, service technicians, warranty underwriters, insurance adjusters, homeowners, and integration partners by delivering valuable information precisely when needed.

Dave Theus, Fixle’s CEO, expressed his gratitude and excitement: "The launch of Fixle is a testament to the traction this innovative technology and our founding team have achieved. We extend our gratitude to AmFam, our partners, investors, customers, and advisors who continue to support Fixle. Moving forward, our focus is on delivering an outstanding customer experience, expanding our user base, delivering on our product roadmap, and raising additional capital to fuel our growth."

Dan Reed, Managing Director and President of American Family Ventures, shared his enthusiasm: "Our support for Fixle's launch as an independent entity from AmFam reflects our confidence in their mission and the comprehensive solution they're bringing to the table. As a minority investor, we're not just investing in a company; we're investing in a vision that has already shown substantial interest in the market."

Read the full article here to learn more about Fixle’s emergence as an independent entity and our vision for the future of home maintenance and management. Stay tuned for more updates as we continue to redefine home maintenance and management! 

About Fixle, Inc:

Fixle, Inc. ( is transforming home ownership and management with its cutting-edge approach to home maintenance, repairs, and management. The Fixle platform simplifies the homeowner and service provider experience, offering instant access to essential information about homes, beginning with appliances and systems. Fixle employs state of the art Artificial Intelligence to drive efficiency, cut costs, and redefine our connection with homes.

About the American Family Insurance Group:

Based in Madison, Wisconsin, American Family Insurance has been serving customers since 1927. We inspire, protect and restore dreams through our insurance products, exceptional service from our agency owners and employees, community investment and creative partnerships to address societal challenges. We act on our belief in diversity and inclusion by constantly evolving to meet customer needs and preferences. American Family Insurance group is the nation’s 12th-largest property/casualty insurance group, ranking No. 301 on the Fortune 500 list. The group sells American Family-brand products, primarily through exclusive agency owners in 19 states. The American Family Insurance Group also includes CONNECT, powered by American Family Insurance, The General, Homesite and Main Street America Insurance. Across these companies the group has nearly 13,000 employees nationwide.


The Fixle App is Available in the Apple App Store and Google Play Store

Download Fixle today and make inspecting home systems and appliances faster and easier.

Latest Articles

Unleashing the Power of AI for Smarter Home Appliances
Article   |   Apr 23, 2024

Unleashing the Power of AI for Smarter Home Appliances

AI can maximize efficiency, predict maintenance needs, and give manu...

Critical Appliance Recall Awareness in Insurance Claims
Article   |   Apr 10, 2024

Critical Appliance Recall Awareness in Insurance Claims

The Importance of Maximizing Insurance Claim Efficiency with RecallA...

Welcome New Strategic Advisors to Fixle!
News   |   Mar 12, 2024

Welcome New Strategic Advisors to Fixle!

Announcing New Strategic Advisors: Becky Splitt and Kelly Gillease